YOU'RE HERE BECAUSE YOU WANT A BETTER VERSION OF WHAT YOU ALREADY HAVE!
If you are tired of funnels, waiting to find out what is really on offer - this is where it stops...
"People are the driving force behind every business"
My lifes's work is your shortcut - collapse time.
Thank you for joining me here - let's start to explore the Innovation Lab.
Every result in your business begins with your client relationships - the experiences you deliver, the growth you achieve and the foundations you need to keep building.
Innovation Lab is built on
the Client Lens Methodology™
Here is where you can take a moment to think about where your intentions for your client's may be missing the mark and why the reason may not be obvious.
This is not like other courses or education where I show you how to measure KPI's and trim your budget.
At the Innovation Lab, I show you how to stand in your client's shoes.
It's where you lead your business from first, they are your primary focus - then watch everything else fall in to place.
Small changes. Immediate implementation.
Talk to me about your business. Tell me about your Clients.
3 Things you need to know before you go further:
1. We start with the foundations.
The first lessons revisit the everyday interactions that shape your client experience. Every methodology has a starting point, and these foundations support everything that follows.
2. Be ready to - Learn it now. Action it now. Improve it now.
The Innovation Lab is designed for action. Each lesson includes practical Turbo Tasks™ to help you apply what you've learned to your own business before moving on.
3. Come with an open mind.
The Client Lens Methodology™ is designed to help you see your business from a different perspective. Sometimes the smallest change creates the biggest impact.
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Meet Maria
I’m Maria Davey, the creator of The Client Lens Methodology™ and Founder of the Innovation Lab — a space built for people who know there’s more to business than analysing spreadsheets.
Here you will find a shortcut via my 30+ years of experience - my specialty is "People".
You are not going to find generic insights here, because the information I am sharing comes from thousands of conversations with clients, across industries and decades, yes decades!
Where automation and AI have disconnected you from your clients - this is where we examine the reason and fix it. A Client- Led approach that asks you to look through the lens of your client, standing in their shoes, at every decision.
My career has been built, studying how businesses grow when people connect. From the Beauty Industry through to Education. Having seen the evolution of technology along the way. My Client Led philosophy is the Innovation Lab.
This isn't a course - it's a shortcut. A self service model, where you build your business, for your Clients.
It gives you the actionable, customised outcomes that you can start to implement right away. Because who has the time, when you have to make changes - to spend hours in front of a screen.
In fact, I created it this way after finding it challenging to find compact sessions of learning for myself.
Start at the beginning with The Client Magnet Method. It will feel like a full reset, because you have to start here to move forward and "check" the health of your business.
Before you start, you should know your value proposition - because your time, investment and business are my priority.
Dream Outcome - What would your business look like if your Client Lens changed?
More repeat business.
Better referrals.
More confident conversations.
Stronger client relationships.
**Transfers in to Growth.
Perceived Likelihood - Do you believe improving your client experience could improve your business?
If yes...
How confident are you that you already know exactly where those opportunities are? Or that I can show you through the Innovation Lab?
Find and fix what's not working or needs improving.
Time Delay - How soon would you like to start seeing improvements?
This week.
Next month.
In six months.
Innovation Lab is designed around immediate implementation through Turbo Tasks™. Its up to you to action them, to commence making the changes you need for your business.
Effort & Sacrifice - What's it costing you to keep doing things the same way?
Lost clients.
Inconsistent experiences.
Opportunities you can't yet see.
Time trying to figure out where the problem might be.
Missed revenue.
What is it costing you not to improve? Are you willing to spend the time and money you need, to implement the changes to better your business?
Backwards to Move Forward
Every methodology has a starting point.
The Innovation Lab begins with the foundations. Before we can strengthen your client experience, we first need to make sure the building blocks are in place.
⚪ Silver — The Client Magnet Method™
⚡ In 41 minutes, you’ll reset how you welcome, communicate, and consult — so clients stay, return, and choose you. The other really important component of this is you start to use your True Persona and develop your team.
Consider this as the reset for your business. You are going to find that I will take you right back to the very beginning of the client experience - the first impression. The way you interact here, sets up what comes next for your Client. You can show your appreciation for them, in this moment.
Inside The Client Magnet Method™, you’ll learn a 3-question consultation system that works — every single time.
No guesswork. No missed cues. No second-guessing.
Just clear, confident direction in every client interaction.
Everything starts in the first moments —This is your make-or-break window.
Get it right, and everything else flows.
Perspective Shift:
This isn’t just about your clients — it’s about you.
Who you are, how you show up, and the persona driving your business.
"No one's ever done that before" Emma, Mortgage Broker recieved this feedback from her Client after implementing the Welcome.
⚡What changes immediately:
1. Instant Connection
Clients relax, open up faster, and trust you from the first moment.
2. Consultations That Flow
You draw out exactly what they want — quickly, naturally, without forcing it.
3. No More ON/OFF Switch
You stop performing and start showing up as yourself — confident, grounded, and consistent.
Let me show you how to fix it - right here.
You don't need more ideas, you need this to work.
⚡41 minutes - A proven consultation you will use everyday.
→ If you are ready to take this further, here's how it continues:
Next: Awareness 🟡 The Retention Power Play™ — where you uncover what’s really happening when clients don’t return.
"As a Hairdressing apprentice we never tracked rebookings and retail sales. We were a very good salon in terms of skill etc.
However what we were even better at was Client Led Service."
"Our Client's knew we were there to look after them first, and everything else was secondary".
🟡 Gold — The Retention Power Play™
🟡 Gold — The Retention Power Play™
🟡 Gold — The Retention Power Play™ - 🔥 In only 36 minutes, you'll find your leak!
If clients stop returning, something’s broken — but what if you never actually built retention properly in the first place?
Do you have the right system and team?
The Retention Power Play™ helps you straighten out what is holding back the loyalty and commitment from your clients.
Turn it around and never fall behind again - it's not about measuring KPI's and tracking your team. Its about what is really happening underneath.
⚠️You will have to be brutally honest here!
You'll start to:
1. Elevate Every Interaction.
2. Build Retention into your Service.
3. Fix what's actually Failing.
Raise your service into a higher level of hospitality and VIP care — the kind that sets you apart and shifts your client’s perspective instantly. Your standard becomes a sought after benchmark. The experience creates value, and moves to cement loyalty.
Rebooking and retention stops being "measured", because it becomes part of your customer service policy. Clients say yes without resistance. Retention increases because now its about how you direct the journey.
Identify the five key areas holding your business back — and bring them up to standard so everything works together.
Finally fix what's actually been costing you - with clarity and precision. This shift becomes your new non-negotiable.
🔥Ready to fix your retention leak fast?
⏱️Total Time: 36 minutes!
→ Next: Your Signature⚫ The Innovation Accelerator™ — where customisation becomes your signature advantage.
● Black — The Innovation Accelerator™
● Black — The Innovation Accelerator™
● Black — The Innovation Accelerator™- 🔥 59 minutes, to create Your Business Identity!
Customisation isn’t about branding — it’s about building a Signature, as unique as a fingerprint.
It’s where real innovation starts — when your business stops following trends and starts creating from its own DNA.
The Innovation Accelerator™ takes you deeper into customisation — shows you Why it matters - How to implement it.
Find your business Identity and start using properly.
🔓This level unlocks your business’s secret weapon — your people.
Through the Teamwork + Dreamwork Framework, you’ll harness individual strengths, drive collaboration, and build innovation that lasts.
At this level, appreciation becomes awareness — and awareness becomes Your Signature
1. Customisation as Your DNA
2. Innovation you actually Use.
3. Lead From Identity, Not Industry
Transform: Build offers and experiences from identity, not templates. Turn your existing tools into everyday accelerators. You understand how your business works and make aligned adjustments - no trends, no detours, just what you always intended.
Translate: Your business becomes a fingerprint — impossible to copy. Faster, cleaner operations — without losing connection. Your decisions, delivery and direction stay true to your business style. Progress feels clear, authentic and on-track.
⚪ Appreciation → 🟡 Awareness → ⚫ Your Signature
"Customising for Clients is something I started doing in 2001 - Aveda had colour we could add to shampoos and conditioners, I loved it!"
"Imagine being able to use this across your business - it's a game changer, and it is finally catching on!"
Ready to own your edge and build a business that can't be copied?
This is where your identity becomes your strategy.
⚡59 minutes - Let's go!
The Shortcut Transformation
You can build this step by step - or you can do it in 3 hrs, from start to finish!
This is the full Innovation Lab Experience.
Every Level, Every tool. All connected through The Client Lens Methodology™
Client-Led - Innovation - Customisation
Individaully they shift your business.
Together....they TRANSFORM it!
You don't just fix one part of your business, you see how it all works together - the changes that are needed
and why you have to make them.
It's the complete reset. If you are ready to move forward - this is it!
Explore The Innovation Lab
"Knowledge isn't power - unless you use it..."
YOUR WOW! - When you action your session, it creates a custom result — for you.
Whether you’re commuting, in between clients, or training your team, you only need a few minutes to create real momentum.
✔ Built for service-led, and people-first businesses.
✔ Presented in a dynamic, engaging way.
✔ Powered by specialist insight and a lifetime of experience.
"People are the driving force behind every business — and that belief shapes everything I do."